Foundations
Early-stage hospitality strategy.
Profiles · Hotel operators, F&B operators, revenue specialists, feasibility / finance, development.
Join us on a hotel opportunity to challenge revenue assumptions, operating model and guest journey.
LOBBY ASSOCIATES
Join LOBBY. Stay independent. Build bigger things together.
LOBBY Associates is the private network of independent operators, strategists and creatives we bring into Foundations, Studio and Grow when a project needs specialist depth.
Apply to joinSmall roster only :) No bullshit network.
Online exhibition from Lea Sauer - Photos available on our store.
01
You stay independent. The project feels like one team.
LOBBY keeps a small core team and assembles the right expertise around each project.
The client buys LOBBY. We handle the scope, contract, pricing, invoicing and client relationship. You join the project where your expertise matters and deliver inside the LOBBY standard.
Please note we are not a marketplace or a franchise and it's not a promise to fill your calendar (wish we could tho...) It's a way for very good independent people to work on better projects together <3
02
Where Associates work.
Studio
Concept, brand and creative delivery.
Profiles · Graphic designers, brand designers, copywriters, web designers / developers, motion, photography, interior / FF&E specialists.
Join a LOBBY Studio team for the exact creative capability a project needs.
Grow
Ongoing hospitality performance.
Profiles · Revenue, distribution, CRM, F&B operations, guest experience, marketing, systems, pre-opening, expansion.
Become part of the LOBBY team supporting an independent hotel or restaurant after opening.
03
What changes when you work through LOBBY.
- 01Selected opportunitiesAccess to LOBBY projects you may not reach alone. Never presented as a guaranteed pipeline.
- 02Commercial wrapperLOBBY scopes, prices, contracts and manages the client relationship.
- 03Less client adminLOBBY handles client invoicing and collection. You invoice LOBBY according to the agreed mission terms.
- 04MethodProject briefs, templates, timelines, quality standards and LOBBY ways of working.
- 05Better teamsWork beside operators, strategists and creatives instead of being a lone freelancer on every assignment.
- 06CreditWhere appropriate, your contribution is credited on LOBBY project work and references.
- 07The houseA real company, a real team and a physical home in Brittany, FR. Not a Slack community pretending to be one.
- 08The brandOn client projects, you work under the LOBBY name, and the LOBBY back office takes care of the rest: contracts, invoicing, tools, admin. You do the work, the house does the rest :)
- 09EcosystemEnjoy the ecosystem of LOBBY: our communication and marketing put your savoir faire in the spotlight.
04
Very good at your job. Easy to work with.
- - At least 5 years of relevant experience for senior consulting / operating profiles, or an equivalent portfolio for creative specialists.
- - Real hospitality references.
- - Independent legal status appropriate to your country.
- - Professional liability insurance where relevant.
- - Ability to work inside a shared scope and accept review.
- - Reliable deadlines and clean communication.
- - No ego about who “owns” the client relationship.
- - No expectation of guaranteed monthly work.
We would rather have 12 exceptional people than 120 profiles in a database.
05
How a mission works.
- 1
LOBBY sells and scopes the project.
- 2
We assemble the right team.
- 3
You deliver your work inside the LOBBY project system.
- 4
You invoice LOBBY under the agreed fee or project economics.
Economics vary by mission family: Grow consulting, Foundations specialist work and Studio production do not share an identical commercial model. Commercial terms are shared during the selection process.
06
How you join.
- 1ApplyShort form. Portfolio / references.
- 2Talk30-minute conversation with LOBBY.
- 3TestA paid test assignment or real working session when relevant.
- 4OnboardLOBBY method, project system, commercial rules and quality expectations.
- 5ActivateYou are added to the private roster and contacted when a project fits your expertise and availability.
Being accepted does not guarantee a minimum volume of missions.
07
Capabilities we are looking for.
Foundations / Strategy
- Hotel operator / GM
- F&B operator
- Revenue & distribution
- Feasibility / finance
- Development / acquisition
Studio / Creative
- Brand designer
- Graphic designer
- Copywriter
- Web designer / developer
- Motion designer
- Photographer / director
- Interior / FF&E specialist
Grow / Performance
- Revenue management
- Distribution / direct booking
- CRM
- F&B operations
- Guest experience
- Marketing performance
- Pre-opening
- Systems / back office
- Multi-site / expansion
08
FAQ
Do I become an employee of LOBBY?+
No. Associates remain independent providers and contract with LOBBY for specific assignments.
Do I need to be exclusive to LOBBY?+
No. Your own business and clients remain yours. Any conflict rules are defined in the Associate agreement.
Does LOBBY guarantee work?+
No. We keep a curated roster and contact Associates when their expertise, availability and the project match.
Who signs the client?+
LOBBY. The client relationship and commercial contract stay with LOBBY.
Can I bring a client to LOBBY?+
Yes. Commercial terms for Associate-originated opportunities are agreed separately.
Can I say publicly that I am a LOBBY Associate?+
Only under the brand rules defined in the agreement. Associates is a private delivery model, not a licence to open a local LOBBY office or trade independently under the LOBBY name.
How am I paid?+
You invoice LOBBY under the commercial terms agreed for the specific mission. Different mission types can use different economics.
How do we stop working together?+
The Associate agreement defines notice, active mission completion, brand use and project rights.
09