The Independent Hospitality Company
From an idea on a napkin to a business people want to come back to.
Online exhibition from Lea Sauer - Photos available on our store.
01 · LOBBY Foundations
A building. An idea. An opportunity. A first location.
For founders at the beginning of a hospitality project.
Foundations is a four-week strategic sprint designed to turn an early idea into a clear hospitality project before serious money, time and energy are committed.
Start with Foundations →02 · LOBBY Studio
LOBBY Studio creates hospitality concepts, brands and experiences.
From positioning and storytelling to identity, guest experience, creative direction and launch. We help turn hospitality ideas into places people understand, desire and remember.
Visit LOBBY Studio →03 · LOBBY Grow
Not an outsourced marketing agency. Not consultants disappearing after a deck. A strategic hospitality partner.
LOBBY Grow works alongside hospitality founders and operators once the doors are open.
We help businesses evolve their positioning, performance, guest experience, marketing, revenue opportunities, systems and next moves.
Discover Grow →04 · LOBBY Affairs
Newsletter. Podcast. Live Events.
Ideas, opinions, conversations and practical tools for people building independent hospitality.
Enter LOBBY Affairs →You might meet us when your project is still an idea.
You might call us after signing a building.
You might work with us through an opening.
Or five years later when the business needs its next chapter.
LOBBY exists to work alongside independent hospitality founders through those different moments.
START BUILD GROW
LEARN · LEARN feeds the whole thing
Some things we've built
Some of what we know came from client projects.
Some came from opening doors ourselves, making payroll, buying the wrong equipment, changing the menu and finding out what guests actually care about.
It keeps the advice useful.
LOBBY was founded in 2022 by Kevin Le Goff. Since then, the company has covered projects such as the Paris Olympics 2024, for one of the most creative hospitality programs of the event with VISA, and worldwide hotels from Mexico, California, Canada and Europe.
From LOBBY Affairs
We like places that get better with time.
Places where people remember the staff before they remember the marble.
Businesses that founders can actually run.
Brands with enough personality to matter and enough discipline to last.
We work with independents because some of the most interesting hospitality in the world still starts with someone saying: “What if we opened something here?”
Hotels. Restaurants. Coffee shops. Houses. Hospitality groups. Founders with an idea they can't leave alone.
We work mainly with independent founders and groups who want to build something distinctive and commercially viable.
